Site icon Tenacity

About us

TENACITY supports organizations to successfully adapt themselves for an ambitious future.

We work with business leaders and their teams to transform organizations from within, by putting culture to work to close the strategy-execution gap.

Our expertise lies in deploying effective strategy, technology, and talent development solutions in the context of a constant and rapidly changing business environment.



We strive to perform and deliver to the highest standards, in everything we do.


We embrace creativity and pioneer new solutions across our business, internally and externally.


We embrace a range of backgrounds and capabilities in our people and in our investments, to make us stronger and to serve our customers better.


We treat everyone with integrity, show appreciation, are open and honest. 


We generate positive contributions for the benefit of business, society and the environment.

Founded in 1979, Nesma has been a key player in the development and diversification of the Saudi economy and in the promotion of responsible business practices. Guided by its values of excellence, innovation, diversity, respect, and impact, Nesma maintains a varied business portfolio across multiple sectors in Saudi Arabia, the UAE, Egypt and Turkey.

As we have seen disruption to businesses across industries and sectors, we are now seeing disruption to the way companies manage their businesses internally- from how they motivate and reward their employees, to how they optimize technology and foster innovation. Tenacity leverages global expertise and practical local experience to develop solutions that will prepare companies to be well positioned for an ambitious future.

Noura AlTurki
Vice President, Nesma
Chair, Tenacity

Created in 2007, ighcc – formerly ideas group – is a human capital and learning & development consultancy, that works with clients to upgrade their performance. With offices in Beirut, Dubai, and Riyadh and more than 6,500 projects executed in 26 countries, ighcc upgraded the performance of over 160 K people in 19 industries, using an approach of contextualized solutions.

Saudi Arabia is witnessing an unprecedented transformation. Being part of that change, through a new partnership, that is “Made in Saudi Arabia, with a team of global experts is something enthusing. Tenacity uses a contextualized approach in all of its services to be able to provide a high return on investments for all its partners.

Camil el Khoury
Senior Partner, ighcc
Managing Partner, Tenacity

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